Inspire Movement Solutions began as a vision without a name – just a chiropractor in Carmel, Indiana, with a distinctive, goal-oriented approach to helping people move better. When the owner decided to build a full brand around his philosophy, he partnered with Artifactual co-founder Jake Engel to bring that story to life.

Jake spent time in the office learning the process firsthand – how the practice approached care, designed individualized plans, and guided clients toward specific goals. From those insights, he built a complete brand foundation: logo, colors, gradients, typography, brand language dictionary, and social templates that reflected the purpose behind the work.

Today, Inspire Movement Solutions proudly hangs its sign above its office, serving a growing base of clients with a modern approach to chiropractic care and plans to expand even further very soon. For Jake, driving by that sign is a reminder of how a thoughtful brand can capture the movement and meaning behind a great business.