Our Stories.
Our Stories.
A collection of press stories, field notes, and essays that reveal how we think, create, and find truth between art and fact.
The Simple Power of a Story
Artifactual co-founder, Jake Engel, explores the seemingly simple story of Indianapolis-based non-profit Home Repairs for Good and how the organization is using the power of storytelling for local and national attention.
The Evidence We Carry
Two founders trace a lifelong creative thread – uncovering the evidence in their shared history that led to Artifactual and a brand name born where art meets fact.
The Long Echo of a Single Yes
A single yes can redirect the course of a life, and the early yeses I received opened rooms I never imagined stepping into. Those moments taught me the value of curiosity, access, and the kind of fresh perspective that reveals what teams overlook. Artifactual grew from that lesson – look closely, ask boldly, and follow the details that bring a brand to life.
The Art and Science of Being Remembered
Artifactual co-founder Jake Engel explores how brands earn lasting attention in a world of endless distraction. Drawing from a recent talk with MBA students, he unpacks the balance between emotion and consistency – the art and science of being remembered. Through stories like Airbnb’s brand-first strategy and Home Repairs for Good’s rebrand, Jake shows how memory drives trust and growth. Most brands chase quick wins; the smart ones build relationships with the 95% who aren’t buying yet. Because the brands that last are the ones people carry with them.
The Power of Murals in Modern Brand Storytelling
Explore the power of murals in modern brand storytelling. Learn how mural marketing impacts customer engagement, dwell time, and property value. Backed by data, this guide reveals why businesses invest in murals to increase visibility, emotional connection, and long-term ROI.
