I’m Jake Engel – a strategist, researcher, writer, and speaker.

I study people, brands, and the decisions that connect them. My work spans consumer research, brand strategy, customer experience, culture, and growth – with deep experience in financial services. I’ve led brand transformations, conducted original research, and shared my work on national stages.

Professional Speaking

Indy Now on FOX59 and CBS4 — Indianapolis, IN
Served as a recurring monthly guest for about two years, leading a ‘financial education game show’ that became a highly-popular segment and earned a statewide first place award from the Indiana Credit Union League for Excellence in Adult Financial Education.

Financial Brand Forum – Las Vegas, NV
Accelerating Growth Through Hyper-Local Market Entry Strategies
Shared the story of how Financial Center entered a fast-growing former small town – and the hyper-local strategy that helped turn a new branch into a community presence.

Digital Marketing for Financial Services Conference – San Francisco, CA
How to Unmute the Human Voices Behind Your Brand
Explored how brands can give employees the confidence and freedom to become advocates – creating a more human, authentic way to tell their story.

American Marketing Association
The Secret Equation Behind Every Great Brand
Led an interactive workshop exploring a simple equation – brand + culture = reputation – and how marketers can intentionally shape all three.

University of Indianapolis
The Art & Science of Being Remembered
Showed students how data, creativity, and human behavior come together to build brands people actually notice, remember, and choose.

Professional Writing

Creative Writing

Additional Writing

Want to work together?

Here are a few of my favorite topics to speak and write about.

Contact Jake Engel at 812.528.3117 or jake@artifactualagency.com.