Brands live where
art meets fact
We’re a creative and brand agency powered by real human research.
We uncover the patterns, stories, and symbols that reveal who you are — the truths beneath the surface. Then we shape them into language, visuals, and experiences that people can see, feel, and remember.
Because when meaning meets design, your brand becomes alive.
Our Process.
Our Process.
We begin by uncovering the patterns, + pulse of your brand.
We discover the human details that reveal who you are and how people connect to your brand through research and observation.
Then, we shape it by building unique brands, language, + visuals.
We turn those insights into a distinct identity, aligning how you look, sound, and feel across every touchpoint.
From there, we activate by crafting environments, events, + experiences.
We animate your story to life. Transforming your strategy into something tangible that people can see, feel, and remember.
The People Behind the Process
Jake Engel
Karmen Johnson
Karmen and Jake found their purpose in a yearbook room – two kids obsessed with how stories take shape.
Karmen studied the details; Jake chased the energy. Years later, that same mix built Artifactual. She finds meaning in design and culture; he finds movement in people and ideas. Now, the two bring art and fact together to create clever, strategic, and loud brands across every industry.
